3-day flash sale event on HauteLook and cross-promoted on Nordstrom Rack. This was the first time Burberry appeared on HauteLook, and was one of the highest engaged events. I worked on a preview landing page for the day before the event, a shoppable landing page the day the event started, mobile versions of the landing pages and a marketing email.
The preview landing page had 3.5K sessions and drove $23K, and an average of 132 seconds was spent on it.
The live event landing page had 101K sessions, 85K page views and demanded $1.6M in sales.
